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 In 2004, Peter Drucker - father of modern management and personal mentor to P&G CEO A.G. Lafley - posed the question, "What is the work of the CEO?" Over the course of a year, the two exchanged thoughts in conversation and writing. Before his death in 2005, Drucker left Lafley an unfinished manuscript on the topic.
By matching real-world experiences to Drucker's initial insights, Lafley describes the work of the CEO in the May issue of Harvard Business Review. He writes that the fundamental role the CEO is to link the external world with the internal organization through four key tasks:
1. To define and interpret the meaningful outside
2. To answer the two-part question, time and again, "What business are we in and what business are we not in?"
3. To balance sufficient yield in the present with necessary investment in the future
4. To shape the values and set the standards of the organization
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P&G Global Operations
