Customer Business Development (CBD) is selling and a whole lot more! It’s a P&G specific approach, which enables us to grow business by working as a “strategic partner” with our accounts, focusing on mutually beneficial business building opportunities.

In CBD you could:

• Help a national retailer strengthen its business
• Be responsible for growing an emerging brand into a category leader
• Educate healthcare professional our products – products designed to counteract illnesses and improve the lives of their patients
• Work with accounts in the “away from home” business, one of the fastest growing segments of the economy

All customers want to improve their business; it’s your role to help them identify the biggest opportunities that will lead to long term growth. Our “selling” begins with developing a concept – a new way of looking at events or business. Then, with help from P&G experts in Finance, Logistics, Marketing, Product Development and R&D, you pull together information to explain the concept, and finally recommend a specific course of action to your customers.