We market nearly 300 brands that touch and improve
the lives of the world's consumers in more than 160 countries.
We are global leaders in seven of the 12 different
product categories in which we compete. Our closest
competitor leads in only two.
We have 23 billion-dollar global brands.
We spend more than $5 million a day on research and development.
Our sales total more than $75 billion worldwide.
What's Our Recipe for Success?
P&G is a company of brands, and the success of our brands is tied
directly to product technology. Product innovation has been the cornerstone
of our success in the past, and it's our primary strategy for success in
the future. Marketing continues to be a key catalyst behind our performance.
So is manufacturing, which not only produces our products but focuses
on delivering them at the lowest possible cost (to minimize price). This
creates a financial proposition where we can invest in next-generation
technology.
Next, we have a three-step, full-cycle model for success:
Tide® is a clear example of our approach. It's been a market leader
for 50-plus years with a market share in North America at an all-
time high. It was launched behind a superior-cleaning platform,
and advertising clearly communicated the superiority (e.g., "This
shirt is whiter than that shirt" ads). Close
Step 2
We designed state-of-the-art manufacturing facilities and processes
that drove costs down, which enabled us to continually reinvest
in research and development. Close
Step 3
This investment resulted in a steady stream of product initiatives,
including Tide® with Enzymes, Tide Liquid, Tide with Bleach and
Tide Clean Rinse Formula, to name a few. We stayed one step ahead,
and as a result, Tide became one of our billion-dollar brands. Close
Teamwork
While this Tide model does represent our basic philosophy, it
does not mean we are only an R&D, Marketing and Manufacturing Company.
We need expertise across all areas of the business, and multiple
functions are involved in each phase of the cycle. For example,
we cannot succeed without fully leveraging technology, so our IT
department is critically important to driving success. Similarly,
one of the key moments of truth for our products is at the point-of-purchase,
so we must develop strong partnerships with our customers.
Without our superior Customer Business Development (Sales) Organization,
nothing else really matters. And the same can be said for Finance,
Market Research, HR and so on. Close
Future Approach
Since the beginning, P&G has continued to lead the way and reinvented
the way we do business. As our global involvement, commitment and
operations have grown, we have continually analyzed and adapted
the way we do business. We’ll continue to do so as we focus on the
future. Close
How many of our
300 brands can you name? How many are in your home? Take
a look at our products and see.
;)
