2008 Sustainability Overview: Designed to Innovate... Sustainably
CEO Statement
Sustainable development is a very simple idea. It’s about ensuring a better quality of life for everyone, now and for generations to come. This idea is at the heart of P&G’s Purpose, which—for 171 years—has been focused on improving people’s lives with branded products and services they use every day.
We fulfill P&G’s Purpose by innovating. Innovation is P&G’s lifeblood; we want to be the innovation leader in every business, product category and country where P&G competes. We bring tremendous innovation resources to every part of our business, and sustainability is no exception. Consumers have told us, for example, that they want to make more sustainable choices, but not at the risk of trading performance or value—especially in tough economic times. We see this as an inspiring business challenge and we believe P&G’s unique approach to innovation enables us to meet consumer needs and achieve the Company’s sustainability goals, year after year and over the long term.
We leverage this integrated approach to innovation by taking advantage of P&G’s global scale and scope, which is unrivaled in our industry. The result is a steady stream of product, operational and organizational innovations that enable P&G to win with consumers and retail customers—while improving our sustainability profile at the same time. And, we do so consistently, reliably, successfully, and responsibly.
In the pages that follow, you’ll see how P&G is on track to achieve our five-year sustainability goals introduced last year. We’re encouraged by this performance, but we know it’s the long term that matters most and we will continue to hold ourselves accountable for business and sustainability results over the near, mid and long term. I’m confident we can meet or exceed our goals because P&G is designed to innovate—and to grow—sustainably… now, and for generations to come.
A.G. Lafley
Chairman of the Board and
Chief Executive Officer
