These goals, originally set in 2007, were increased in March 2009


Strategy 1: Products

Delight the consumer with sustainable innovations that improve the environmental profile of our products.

Goal: 
Develop and market at least $50 billion in cumulative sales of “sustainable innovation products,” which are products with a significantly reduced (>10%) environmental footprint versus previous or alternative products.
Progress: 
$13.4 billion

Strategy 2: Operations

Improve the environmental profile of P&G’s own operations.

Goal: 
Deliver an additional 20% reduction (per unit of production) in CO2 emissions, energy consumption, water consumption and disposed waste from P&G plants, leading to a total reduction over the decade of at least 50%.
Progress: 
Reductions since July 2007: Energy Usage -11%, CO2 Emissions -10%, Waste Disposal -30%, Water Usage -13%.

Reductions since July 2002: Energy Usage -48%, CO2 Emissions -52%, Waste Disposal -53%, Water Usage -52%.

Strategy 3: Social Responsibility

Improve children’s lives through P&G’s social responsibility programs.

Goal: 
Enable 300 million children to Live, Learn and Thrive. Prevent 160 million days of disease and save 20,000 lives by delivering 3 billion liters of clean water in our Children’s Safe Drinking Water program.
Progress: 
135 million children reached; 930 million liters of clean water delivered; 39 million days of disease prevented; >5200 lives saved.

Strategy 4: Employees

Engage and equip all P&Gers to build sustainability thinking and practices into their everyday work.

Strategy 5: Stakeholders

Shape the future by working transparently with our stakeholders to enable continued freedom to innovate in a responsible way.