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P&G's purpose is to improve the everyday lives of the world's consumers. We fulfill this purpose in many ways: through P&G brands, first and foremost, but also through our support of programs that improve life for children in need.

Watch the P&G Live, Learn and Thrive Video

We have long made a difference in the causes we support, but we can make a greater, more enduring difference by focusing on a "corporate cause" where the need is great and there is a clear fit with P&G strengths, brands and current programs.

We are committed to focusing our charitable contributions and sustainability efforts on a single cause: improving life for children in need, ages 0-13, through our corporate cause, P&G Live, Learn and Thrive. In fact, because of this focus, we already have helped improve life for more than 40 million children in need around the world.

P&G resources:

	Help children in need live by helping ensure they get off to a healthy start;

	Provide children in need with places, tools and programs that enhance their ability to learn;

	Give children in need access to programs that help develop the self-esteem and life skills that they need to thrive.

There are several reasons to concentrate our resources in this area:

	Disadvantaged children are most vulnerable and least able to help themselves.

	We have many existing programs in children's education and development as well as deep expertise in health and hygiene, which will be critical in addressing global needs for children and the world.

	Child development is a universal concern across all global stakeholders in both developed and developing countries.

By strengthening current programs, introducing new ones and focusing our expertise and technologies on this critical need, we can improve the future for these children throughout the world.

P&G Live, Learn and Thrive comes to life through dozens of programs in our communities around the world. One of them is the Children's Safe Drinking Water program.

P&G has developed a low-cost technology to purify contaminated drinking water to make it safer for children. We provide this technology to global relief groups to yield millions of liters of safe drinking water in developing countries. This has been critical in helping children in need get off to a healthy start.

Find out more about the Children's Safe Drinking Water program.

Make a Donation to Improve Life for Children in Need

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